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Beyonce's House of Dereon & Ivy Park: What Went Wrong?

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Beyonce started getting noticed for her fashion decades ago as a member of Destiny's Child. Back then, a lot og the group's looks were designed by Beyonce's mother, Tina Knowles-Lawson. This eventually inspired Beyonce and Tina to collaborate on House of Dereon, a high fashion brand inspired by Beyonce's mother and Tina's Mother. Beyonce's next fahsion line, Ivy Park, was inspired by a lot of the activewear Beyonce wore during rehearsals. The brand was originally a collaboration with TopShop, but then became a partnership with Adidas. After pairing with Adidas, Beyonce had celebrities like SZA , Chloe and Halle, Yara Shahidi, Ice Spice, Offset, and Hailey Bieber model in the campaigns. Last month, it was announce Ivy Park was losing money for Adidas, and last week the partnership ended. It still stands to be seen what Beyonce will do with Ivy Park next. In the meantime, she's unveiled a collaboration with Balmain that created 16 looks inspired by Renaissance. Olivier Rousteing has said there are no plans to sell these designs, but it would be great to see a different collaboration between them in the future.
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Tina Turner
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